Marketing II: Next Steps for Growth


This course will offer a general refresher of all the items covered in the Marketing I: The “Must Have” Marketing Initiatives course and build from there. After you have your foundational marketing components in place, you need to know if they are effective (or not).

Who will benefit

Corporations, businesses, self-employed individuals and non-profit organizations that have a new presence in the market or feel they have an ineffective presence in the market even though they have been established for some time.

Participants will learn:

  • How to develop a robust marketing and communications plan
  • The rules of effective messaging
  • How to create and track a marketing budget
  • The various types of media and promotional vehicles available to you and how to best use each to market your business
  • Digital deployment strategies and what you need to know to protect your company regarding Canadian Anti-Spam Legislation (CASL)
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