Marketing I: Lay the Foundation

Description

TO get the most out of your marketing initiatives, we teach you what to do before you start promoting your company or organization.

Who will benefit

Owners/Management/Board Members of companies or organizations who are starting a company or non-profit organization or looking to rebrand.

Participants will learn:

  • How to develop a solid brand
  • How to determine target market group(s)
  • Effectively reach new potential clients
  • Best establish “must-have brand identifiers” such as logo, positioning statements, website, social media profiles, stationary, brochures, signs and more
  • Best develop a marketing plan
  • Be resourceful with a marketing budget
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