Marketing I: Lay the Foundation


TO get the most out of your marketing initiatives, we teach you what to do before you start promoting your company or organization.

Who will benefit

Owners/Management/Board Members of companies or organizations who are starting a company or non-profit organization or looking to rebrand.

Participants will learn:

  • How to develop a solid brand
  • How to determine target market group(s)
  • Effectively reach new potential clients
  • Best establish “must-have brand identifiers” such as logo, positioning statements, website, social media profiles, stationary, brochures, signs and more
  • Best develop a marketing plan
  • Be resourceful with a marketing budget
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